The Super Bowl is the biggest game of the year for everyone involved in the NFL, but it’s also an opportunity for fashion fun, with both the Kansas City Chiefs and San Francisco 49ers known for their signature primary red.
On Sunday 11 February, players, fans and the players’ loved ones arrived at Allegiant Stadium in Las Vegas to watch the game from the stands, or very expensive suites.
From Taylor Swift and Blake Lively to Kristin Juszczyk, these are the best dressed attendees at the 2024 Super Bowl.
The NFL wife to 49ers player Kyle Juszczyk — who created the viral Kansas City Chiefs puffer coats worn by Taylor Swift and Brittany Mahomes last month — sported a jacket of her own creation featuring jerseys from her husband’s entire career, from high school through his journey in the NFL.
Swift wore black jeans, a black bustier top, her signature red lipstick, and a red jacket slung over her shoulder, in honour of the Chiefs’ red uniforms. Swift also wore a necklace with the number “87” around her neck, a tribute to Kelce’s team number.
The Kansas City Chiefs tight end arrived for the big game in an all-black outfit covered in sparkles, complete with a matching black bag.
To cheer on her husband and the rest of the Chiefs, Mahomes wore a Chiefs-red latex corset while in Las Vegas on Sunday. She gave her husband a proper nod with a dazzling custom necklace from Simon G Jewelry with her husband’s number 15 on it that the brand made for her to wear for the game.
Travis Kelce’s older brother has once again shown up to support the Chiefs decked out in yellow and red checkered overalls with a Kansas City Chiefs logo across the front, complete with a red T-shirt.