Thomas Cook, SOTC Travel, Fairfax Digital Services, LTIMindtree and Voicing. AI have collaborated to build a multi-modal, multi-lingual, agentic voice-enabled, GenAI advisor ‘Dhruv‘, touted to be India’s first.
‘Dhruv’ would be a combination of the domain expertise of Thomas Cook and SOTC in the travel industry, the technological prowess of LTIMindtree, powered by Voicing.AI, and brought by the global innovation capabilities of Fairfax Digital Services (a Fairfax company).
‘Dhruv’, that has the multilingual capability for over 20 languages including Hindi, Marathi, Tamil, Telugu, Spanish, German, Greek and Portuguese among others, is expected to harnesses cutting-edge AI-driven technologies and Large Language Models (LLMs) to address the rapidly growing and evolving needs of India’s business travel sector.
Madhavan Menon, Executive Chairman of Thomas Cook (India), Ltd. said, “Innovation and customer-centricity are at the core of everything we do at the Thomas Cook India Group. Dhruv, the agentic voice-enabled, generative-AI voice solution reimagines business travel by integrating cutting-edge technology with human empathy. It underscores our commitment to investing continually in technology to deliver meaningful solutions.’‘
The GenAI Advisor would have the capabilities of handling the increasing complexities of business travel requirements. According to industry data, the business travel sector has been witnessing exponential growth in India and is expected to grow to $20 billion by 2030, doubling from its current value of over $10.6 billion.
Published – February 21, 2025 12:33 am IST
