Agriculture solutions provider Coromandel International and Mahindra & Mahindra’s farm equipment sector business vertical Krish-e on Tuesday announced a partnership to extend the former’s drone spraying services Gromor Drive to more Indian farmers.
The partnership will enhance accessibility to the services via the Krish-e Kheti Ke Liye App along with other technology-driven farm solutions offered by Mahindra’s FES thereby seeking to maximise farmers’ income and benefiting the broader agricultural value chain, Coromandel said in a release.
Gromor Drive is currently operational in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh and Uttar Pradesh. Coromandel’s drone services are positioned in the market through the support of its subsidiary Dhaksha Unmanned Systems. This backward integration provides Coromandel with a distinct competitive edge in this emerging market.
The partnership will help transform the agricultural landscape by making drone spraying accessible to farmers. “We aim to reduce the farmers input costs, increase productivity, and improve farm profitability through this collaboration,” Coromandel’s Chief Operating Officer, Fertiliser Business Amir Alvi told the (non-binding) MoU signing event.
The partnership will ensure accessibility of drone spraying for Krish-e customers through the App, on a pay-per-acre basis, President of Mahindra & Mahindra’s Farm Equipment Sector Hemant Sikka said.
Published – December 17, 2024 11:01 pm IST
