{"id":243572,"date":"2025-04-16T00:00:58","date_gmt":"2025-04-16T00:00:58","guid":{"rendered":"https:\/\/peoplebugs.com\/health\/brazilian-butt-lift-ads-banned-by-uk-regulator\/"},"modified":"2025-04-16T10:50:34","modified_gmt":"2025-04-16T10:50:34","slug":"brazilian-butt-lift-ads-banned-by-uk-regulator","status":"publish","type":"post","link":"https:\/\/peoplebugs.com\/health\/brazilian-butt-lift-ads-banned-by-uk-regulator\/","title":{"rendered":"Brazilian butt lift ads banned by UK regulator"},"content":{"rendered":"


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Michelle Roberts<\/span><\/p>\n

Digital health editor, BBC News<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"GettyGetty Images<\/span><\/div>\n<\/div>\n<\/figure>\n
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Adverts from six companies selling liquid Brazilian butt lifts (BBLs) have been banned in the UK for trivialising the risks and exploiting women’s insecurities around body image. <\/p>\n

All of them appeared on Facebook or Instagram and used time-limited deals to “irresponsibly pressurise” customers into booking, says the Advertising Standards Authority (ASA).<\/p>\n

One ad, for example, tried to entice customers with an “exclusive opportunity” to get a “perfect peachy look”. <\/p>\n

Liquid BBLs involve injecting filler into the buttocks to lift them and make them look bigger or rounded. <\/p>\n<\/div>\n

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The ASA says because of the risks involved, cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal. <\/p>\n

Clinics must be socially responsible and should not trivialise procedures or play on consumers’ insecurities, it says. <\/p>\n

One ad said: “Get the curves and contours you’ve always wanted with our safe and effective body filler treatments. Feel confident every step of the way! Safe, proven, and beautifully natural results.”<\/p>\n

Another claimed a 0% infection rate at its sterile clinic, with minimal pain.<\/p>\n

The ASA says liquid BBLs would carry some level of risk to the patient, such as infections.<\/p>\n

It adds: “Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance.”<\/p>\n<\/div>\n

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The advertising watchdog says it has been using AI to proactively search for online ads that might break the rules.<\/p>\n

Three of the clinics – Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai -did not respond to the ASA’s inquiries.<\/p>\n

Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound, to minimise risks and enhance safety.<\/p>\n

EME Aesthetics said all its clients are given a full consultation and are under no obligation to book any procedures, and it therefore considers that its ad had not pressured consumers or trivialised the risks of cosmetic procedures.<\/p>\n

Dr Ducu said it will ensure it follows the ASA’s rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company’s services at a discounted rate, and it always encourages consumers to make informed decisions without pressure.<\/p>\n<\/div>\n

Liquid BBL facts<\/h2>\n<\/p>\n
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