AstorMueller AG, the Switzerland based European footwear major that manages brands like bugatti, TT.BAGATT and Salamander has announced the formation of its Indian joint venture, nuvora in partnered with Gaurik Group, which is into premium retail sector operating exclusive outlets for several international brands across the country.
nuvora is planning to reach the Top 20 cities across India, with a multi-channel effort, through both online & offline channels and to open 10 -to 12 bugatti brand stores this fiscal.
“In a continent sized market like India where cultures and tastes differ from region to region, having a localised structure with decades of experience will help us grow exponentially and turbocharge market penetration. Though our identity is evolving, our dedication to technology, craftsmanship and community remains steadfast, what transforms is the pace of our growth, execution, and development” said Sandip Baksi, CEO of nuvora.
“We see immense potential in this partnership and are confident that it will redefine the premium footwear landscape in India” said Sirish Kumar, CEO of AstorMueller India.
Published – April 08, 2025 08:07 pm IST
