The bookings are valued at ₹8,472 crore.
Mahindra & Mahindra said its electric origin SUVs—the XEV 9e and BE 6—have collectively registered 30,179 bookings valued at ₹8,472 crore (at ex-showroom price) on the first day of opening.
This is noteworthy considering that the total electric passenger vehicle sales in India was about 1 lakh units for the calendar year 2024, the company said.
The split between the XEV 9e and BE 6 is 56% and 44%, respectively.
The top-end Pack Three, featuring a 79 kWh battery, accounted for 73% of the total bookings across both brands.
“This response indicates strong customer enthusiasm for Mahindra’s next-generation electric SUVs and reflects the growing demand for premium EVs in India,” the company said.
“This strong demand underscores the confidence customers have in Mahindra’s UNLIMIT India vision—delivering innovative, world-class electric SUVs that offer a distinctive blend of luxury, performance, and technology,” the company said
“The Made-in-India, For-the-World XEV 9e and BE 6 have attracted significant attention since their unveiling on November 26, 2024, signalling a robust market appetite for premium electric SUVs,” it added.
Deliveries will begin in latter part of March.
Published – February 14, 2025 09:18 pm IST
