IPRU Edge, the ‘Advisor Stack’ offered by ICICI Prudential Life Insurance, has led to a 37% increase in its agent productivity in H1-FY25, the company said in a statement.
Srinivas Balasubramanian, Chief of Product and Marketing, ICICI Prudential Life Insurance, said, “The Advisor Stack or IPRU Edge gives our advisor network access to powerful tools and features that helps them grow their business by enabling them to focus on revenue generating tasks instead of administrative activities.”
“The advisors using IPRU Edge have shown in a 37% increase in productivity and a 49% year-on-year growth in the contribution of the Agency channel towards the retail weighted received premium in H1-FY2025,” he said.
“In the same period the 13th and 25th month persistency ratios of advisors using IPRU Edge was 91.7% and 89.6% respectively. This is higher compared to the overall Agency channels 13th and 25th month persistency ratios which were 90.0% and 86.7% respectively,” he added.
The ‘Advisor Stack’ empowers the company’s advisor network of over 2 lakh agents to grow their business, manage operations and service customers.
[As much as] 61% of the company’s top tier advisors are now active users of the stack as IPRU Edge, serves as an office on-the-go, enabling agents to focus their efforts on new customer acquisitions rather than administrative activities.
Agents get access to new business leads, generate demand through social media and provide the best-in-class service to customers. Also, it enables them to view their business and earnings. The support provided by IPRU Edge positions the Company as the best life insurer to partner with for advisors.
Published – December 02, 2024 10:39 pm IST
