Amazon Alexa: Apple competitor Amazon is developing a revamped version of its Alexa assistant, which may cost up to $10 per month, according to a Reuters report. The new Alexa will support conversational generative AI and will be available in two service tiers.
There will be a free tier and a premium tier, with the latter priced between $5 and $10 per month. The premium tier will not be included in Amazon’s $139 per year Prime subscription.
Amazon has not made significant updates to Alexa in the past decade, causing it to lag behind other AI products that have adopted large language models. Currently, Alexa is free and built into Amazon devices, meaning Amazon does not earn direct revenue from it. Some employees described the revamp to Reuters as a “desperate attempt” to rejuvenate Alexa, with Amazon executives emphasizing the need for Alexa to demonstrate its ability to generate “meaningful” sales.
