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Cupid expands board with appointment of four new directors


Cupid Limited, which is into Fast Moving Consumer Goods (FMCG) has announced the appointment of four new directors on its board to strengthen governance.

“Smeeta Bhatkal, the Dean, BFSI at Welingkar Institute of Management; Santosh Desai, Managing Director and CEO of Future Brands Limited and Akshay Kumar who had previously worked with Unilever, Citibank, Standard Chartered, Bharti Airtel have joined as Independent Directors while Shaina NC, fashion designer & social worker has joined as a Non-Executive Director,” the company said in a statement.

Aditya Halwasiya, Managing Director, Cupid Limited said, “These four new appointments come at a pivotal time as the company is expanding its market presence and bringing in innovation to its product offerings.”

“As we embark on the next phase of growth, we are confident that the collective wisdom of our distinguished directors and their diverse perspectives will play a pivotal role in steering the company towards new and greater milestones,” he added.

Mr. Santosh Desai is one of India’s best-known social commentators and advertising and marketing professionals. He is the and the Founder of Think9 Consumer Technologies Private Limited. 

Mr. Akshay Kumar has had a successful corporate career in India and abroad working for global companies such as l, Millicom across multiple industries such as FMCG, Retail Banking, Telecom and Transportation. A MBA graduate from IIM Ahmedabad, he is a process oriented leader with a high market and customer sensitivity having taught International Marketing at IIM Shillong and IIM Bodh Gaya. Shaina NC is a renowned fashion designer, social worker and politician. 



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